At some point in the past nine years, the black, unlabeled VHS tape that helped ignite a multibillion-dollar industry went missing.

There are working theories as to its whereabouts. One is that it's at the bottom of a cardboard box in an attic like buried treasure, melting away in sweltering Texas summers. Another is that it was simply discarded and lost for good.    

Either way, only a select few have ever seen it—the full, unedited 30 minutes of raw, grainy footage of Cy-Fair High running back Sam McGuffie creating magic.

Mere bits and pieces of it, preserved on YouTube (with NSFW background music), have b...

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