PHOENIX — College basketball's top division has 351 members for the 2016-17 season, an increase of nearly 11 percent since 2000. But even the most diehard fan would be hard-pressed to know much about the newest Division I entrants, most of whom toil in anonymity for a few years until they do something noteworthy like make the NCAA tournament and pull off an upset.

Grand Canyon University is trying to change this perception. It's unwilling to wait around hoping someone will notice it. The Antelopes have turned the spotlight on themselves, potentially taking attention away from an established D-I program in their market, and in doing...

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